AfPlay

AfPlay is a digital entertainment platform serving Afghan audiences at home and in the diaspora. We handled the product site and content presentation, organising a growing library so visitors could find something to watch in a few taps. The emphasis throughout was on fast browsing and a layout that held together as the catalogue grew.

Highlights

• Content library structured for quick browsing and discovery
• Layout designed to scale as the catalogue expanded
• Responsive interface built for mobile-first viewing habits
• Clear onboarding path for new users